Cavaliers Go Out With A Whimper - LeBron James - Deadspin:
"And worst of all ... oh, the Celtics. Bill Simmons' 'Celtics Chants' stunt may or may not have affected the outcome of the game—I'll go with 'not'—but Boston fans were indeed shouting jabs in unison on his command. So guess what annoying trend will take over sports world next fall? Mark it down: By Labor Day, every college football and basketball squad in the country will have a Twitter account, run by some over-caffeinated accounting major who just knows that he loves his team the team the mostest, and it will be ordering student sections around via smartphone. So much more efficient that just, you know, cheering spontaneously. The future is here and it is obnoxious. Thanks a lot."
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