3. The candidates matter: Did Barack Obama do better than John Kerry because Obama had a more sophisticated media strategy? OR was it because Obama is more competent, more likable, more telegenic, and was running against a teetering old warmonger who would be a heartbeat away from turning the Oval Office over to a fundamentalist Alaskan psycho woman? You decide.
Five Lessons from Obama's Campaign that aren't Marketing Pseudospeak.
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