Worth a read, especially if you find this concept as monstrous as hilarious.
Bros Icing Bros And The Fate Of Humanity: A Look Back - The Awl:
"And yet, even at the darkest hour, there was one bright light that helped cut through the gloom: bros icing bros, that playful game where the forced consumption of horrible alcohol imbued our otherwise empty lives with a brief bit of purpose and gaiety. As the weeks wore on and the news brought no relief, Americans from all walks of life began to embrace the phenomenon. It was almost some sort of mass delusion in which society convinced itself that if everyone decided to participate in the icing our problems would mysteriously vanish and life would return to the normality we knew just a few years earlier."
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