Why is this a thing?

The above picture is from a site called...wait for it...

Kitty Wigs

I may be late to the party here, and while I do love odd pictures of cats being tortured accessorized, this seems like a step too far.

Wigs for cats? Why? It is not like these cats are bald, or going through chemo and suffering from hair loss. They are cats in wigs that drag queens would rip off, throw away, and bitch slap the person who gave it to them.

The best part...the above wig costs $60 (not including S/H). I am all for committing to a joke, but that seems...more ridiculous than I can properly express.